Meet The Team

Meet the team at Urban Paws UK

Layla Flaherty (she/her) – CEO (Pet Detective)

Meet Layla, our CEO and the founder of Urban Paws UK. Layla runs the show with her trusty Yorkshire Terrier Buttons who regularly pays us visits as a ‘part-time office dog’. Layla founded Urban Paws back in 2015 after a successful career as a reality tv star and model.

She grew up in Ireland before moving to Liverpool to study mental health at Liverpool John Moores University. She also holds a degree in animal physiology and has professional qualifications in animal grooming and animal management. She founded Urban Paws UK after noticing a gap in the market for supplying high-quality animal talent to film and television companies and PR and marketing agencies. Layla used her connections and experience as a model to establish herself as an animal agent and the rest is history.

Since then, the company has expanded into the field of pet influencers, won numerous awards, and has an ever-growing team. At its heart you can always find Layla. She has an eye for picking out the right animal for the right brief and is a true people person.


Jo Gordon (she/her) – Head Booking Agent and Office Manager (Mother Hen)

Jo is the newest face here at Urban Paws UK and our Head Booking Agent. She is highly experienced in sourcing talent and boasts an extensive resume as a successful model booker, scout, and researcher. Jo is passionate about developing artists and allowing them to fulfil their potential. Her track record of human clients is impressive and she has developed countless relationships across numerous industries.

Jo established herself as a mentor to her many clients and always takes pride in supporting them with encouragement and opportunity to get the best results. She has an eye for sourcing and booking the best model for the job and her professional-yet-friendly manner has made her well respected within the industry. We are very excited to have Jo on our team, and look forward to seeing how her impressive experience allows her to interact with our new and existing animal clients.

At home Jo is a mother to three grown up children and one West Highland Terrier named Brutus. In her spare time she enjoys yoga and long walks, preferably around hills and waterfalls!


Paul (Nemo) Reeve (he/him) – Animal Booking Agent (Glider King)

Paul, or Nemo, is an animal booking agent here at Urban Paws UK. Nemo has a wealth of experience and a bachelors degree in photography from Norwich University of the Arts. Since graduating, Nemo has worked for a variety of agencies, most recently as an Account Manager at The Armoury. He has been praised for his ‘can do’ attitude and thorough knowledge of creative industries.

His experience in brand strategy from an agency perspective means he knows what a brand is looking for and has an eye for the perfect pooch for the job. He’s a creative at heart and always knows exactly what our clients want, sometimes before even they do!

Nemo is a real animal lover and lives with a beautiful Sugar Glider, a rare sight in the UK! Slightly less exotic but still gorgeous is his Dutch Shepherd, Harley. You can rest assured that Nemo has the passion, the animal expertise, and the organisational skills to lead any job.

The name ‘Nemo’ comes from a nickname he was given due to his love of the sea. You can usually find him in his campervan trying to find a new place to surf!


Aurélie Four (she/her) –  Animal Influencer Manager (Corgi Addict)


Meet Aurélie, our social media influencer expert. A well-known name in the animal industry, Aurélie lives and breathes animal care and pet talent. She is the proud owner of a successful macro pet influencer, Marcel @lecorgi who currently has over 139,000 Instagram followers. When she’s not managing Marcel’s busy schedule or creating adorable new content, Aurélie manages all of our pet influencer talent here at Urban Paws UK.

As a successful influencer herself, she’s the perfect person to decide which talent is right for which brief and make sure that we only take the finest talent out there. As if that’s not enough, Aurélie is also a professional pet photographer with an eye for powerful content and impactful pictures. She originally comes from France, holds three bachelors degrees and a masters, and speaks three languages (French, English, and German)!

Aurélie has won many awards with Marcel and the page was most recently nominated as the Best Travel Pet Blog in the British Travel Awards. If you think you have the pet influencer of tomorrow or you’re looking to run an integrated influencer marketing campaign, Aurélie is the woman for you.


Daniel Keeling (he/him) – Head of Marketing (Marketing Monkey)


Daniel is our head of marketing and a wiz when it comes to social media, brand management, and video editing! Dan has a masters degree in digital marketing from LJMU and has worked at Urban Paws UK since 2017. He is interested in pioneering new ways of marketing and exploring how social media can be used to seek out and promote new pet talent. He’s also heavily involved in the pioneering practice of pet influencer marketing, something that has become an increasingly big part of Urban Paws UK’s business model over the past few years.

In his personal life Dan is a keen guitarist and enjoys photography. He has two lovely cats called Izzy and Poppy as well as a Shichon called Jasper. If you have no idea what a Schichon is, do yourself a favour and google it; you won’t regret it!


Nathanial Eker (he/him) – Senior Copywriter and Editor (Tortoise Lord)nathanial

Nathanial is our copywriter and editor here at Urban Paws UK. He oversees all of our written content and is our SEO specialist, writing all of our blog posts, animal profiles, and other professional copy. Nathanial comes from a background of brand management and public relations and worked for Specsavers Optical Group for many years, where he was trained by and gained qualifications from the Chartered Institutes of Marketing and Public Relations, respectively.

His loves to learn more about animals, especially dog breeds. He has quickly fallen in love with the non-sporting group, featuring breeds like the Shiba Inu and Samoyed. Nathanial is responsible for the brand identity and SEO health of our site, but his favourite job is writing our many eclectic and interesting blog content. He is now wrapping up an undergraduate degree in Film and Creative Writing at LJMU and is a freelance writer, journalist, and film critic on the side. Outside of work he is a keen animal lover and owns two tortoises named Bodie and Doyle. He plays guitar and sings in a Beatles tribute band and enjoys film, gaming, tennis, golf, and scuba diving.


Clare Ellis (she/her) – Human Resources Advisor (HR Hamster)

Clare is our Human Resources specialist and is based in Belfast. Clare obtained a first class degree in Human Resource Management from LJMU and was quickly bought on by Urban Paws UK as our HR expert. All HR related administration is done through Clare and she’s passionate about implementing new systems that make life easier for both staff and clients.

In her personal life Clare enjoys yoga, swimming in the sea, and a good cup of tea! She is the proud owner of a Lurcher, a Golden Retriever, and a Blue Mitted Ragdoll named Sassy.




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